Repurposing is commonly practiced among those who have online businesses. If you're unfamiliar with the term, it simply means that you are repeatedly adapting some of your material for different audiences. Those who prefer to read get PDFs. Those who like to listen to the dulcet tones of trainer's voice receive audio. It's really as simply as that.
But, repurposing can seem like "cheating" to those who are new to the online business world; and so the reason I've written this article is to help you to understand the concept better.
The word repurposing is perhaps a bad choice. It can conjure up visions of spin, spam, or sophistry. However, if it's done properly, then it can be a valuable way for an online business person to create a lot of great material for customers. On the other hand, if it's done in order to make a little knowledge go a long way, it will only give the product creator a bad reputation in the long run.
So, how does this concept work.
I mentioned in the beginning of this article that some people prefer reading or listening. But, adapting your material for different audiences goes much farther than that. It does more than address different learning styles. It also enables you to present your expertise in chunks that you're audience can understand easily.
Let's look at a specific example so that you can see what I mean.
Suppose that you want to create a one hour training for your customers. As soon as I mentioned the length of time, you should have tweaked that this would be either audio or video. (Personally, I'm in favor of audio in most instances. It seems to me that video ought to be used when the information that's presented in the audio would be better understood with it.)
What does this mean for those who prefer to read? For that you need to calculate about how fast you talk. Probably the easiest way to do this is to grab your favorite book off the shelf, count the number of words on one page and mark out about five pages. Then switch on the stop watch on your smart phone and start reading.
If you have a lot to offer customers, and you should, then you can break up your training into segments. Begin with an overview, then add the parts in some kind of progression so that your customer has a more complete understanding of what you're teaching by the end.
You could have beginner, intermediate, and advanced levels.
Repurposing is about giving your customers as much as they need in a form that is the easiest for them to use.
How Gamification Can Turn Businesses Into Winners Easy Ways to Find Content For Your Audio Products 5 Simple Steps To Creating A Digital Information Product Using A Resource Report
0 comments:
Post a Comment