How To Write Killer Headlines In Less Than 5 Minutes

Headlines do not sell anything, headlines just get the prospects to continue to stay on the page and hopefully read the offer. A good headline should aim to accomplish the following 3 things:

Calls out the target audience by name Offers attractive solution to a desperate problem Creates compelling intrigue to prod further investigation

Unfortunately, we can't call out every single prospect by their actual name so the best thing to do is to focus on a specific highly targeted segment of any audience that we go after.

The simplest way you can improve a headline is to be more specific with whom it targets. Hint: target the most profitable segment of a niche!

In other words, you should focus on the most profitable segment of the audience that you're going after and write a headline that would call them out by name. Calling people out by their name only gets their attention so the second part of your headline should offer a solution to their problem.

But as you know, not all solutions are created equal! The better solution you offer, the better is your headline. Here's what makes the solutions attractive:

Instant Gratification - people prefer results now as opposed to later. So if you can promise to solve a problem much faster than what's normally accepted, that would be great.

Believability - how many times have you read a headline that had no credibility whatsoever because of the outrageous claims it was making? The headline has to be believable.

Ease - after reading the headline, you have to make the prospect think that is going to be easy for him to continue on than to leave the page.

Simplicity - don't mention the word "steps" in your headline. People don't want steps, they want a system because too many steps make it look complicated comparing to a system which represents the simplicity of it.

Convenience - the headline has to convince them that it does not take much effort and it is convenient for them to read the sales copy now instead of putting it off for later.

Redemption - how this can help the prospects by reading on to get back at somebody or something or prove somebody or something wrong. This one is not as generally applicable as the rest of them but can be used occasionally.

The final part, compelling intrigue - curiosity is a very powerful motivator. What if you said this: "Do you want to know a 13 word sentence from an article published in 1958 that immediately doubled the value of my copy writing skills the first time I used it?" I bet the copy writing prospects would be interested.

That's the power of curiosity! Your headline should go about how you can make this so interesting by not revealing something just yet, just hinting at it to get the person to read on because they have to know the answer.

You should always test at least two headlines at the very least. This is probably the most important thing thus far. You can have two very good headlines but sometimes there is no way to know which one will work better. Even after you see that one of them is converting better than the other, you still may not know the reason why is that happening. Sometimes you just can't control what is going to happen next, that's why you should always test.

The most neglected thing in any internet marketing business is split testing because it takes too long to set up, it takes too long to create the tests and it takes too long to validate the tests.

But if you use the right software, it will take you only five minutes to set it up and five minutes to create two different versions by taking version A, copy and paste the exact same thing for version B and only rewrite the headline. So the total possible time for split testing would be ten minutes, 5 minutes to set up the software that would do the tracking and five minutes to create two different versions.In order to validate your tests, each page should get at least 300 unique visitors ideally in a short period of time to draw any useful data from the split tests.

Now that you've learned all these great tips on headlines, you should start applying them immediately and go back and rewrite or split test your previous headlines for sales copy, squeeze page, email messages or blog posts.

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