4 Keys to Advance in Product Creation

Profitable product creation is not as complicated as it sounds. True, you have to go through many stages, but if you break it down into four basic categories, it may make it easier and save you some time. Here are the 4 keys to advance in profitable product creation.

Key 1: Deciding on a Product

You should turn to others for this, and listen to their complaints about products that currently exist or ones they wish did exist and don't. Profitable product creation depends on filling a gap or need, and choosing from things that have already been done well is a recipe for disaster.

Key 2: Development

Once you have an idea, you will have to build a prototype. This should be a fully functioning model of the final product (unless it's a web product or tool that will have many more expensive and difficult abilities added later). You should try it out and perfect it as much as possible.

Key 3: Testing

Here you are going to have others use it and give you feedback. You can either turn to your friends and relatives, or a research firm that does focus group testing for new products. Focus groups are expensive, but you won't have Grandma telling your she loves the product even if she hates it.

Key 4: Be Ready to Revise

Profitable product creation depends largely on perfections and revisions. Your product won't be right the first time, and you will probably go through this step several times before sending the final plans to the manufacturer.

Repurposing: How to Adapt Your Product for Your Customers

Repurposing is commonly practiced among those who have online businesses. If you're unfamiliar with the term, it simply means that you are repeatedly adapting some of your material for different audiences. Those who prefer to read get PDFs. Those who like to listen to the dulcet tones of trainer's voice receive audio. It's really as simply as that.

But, repurposing can seem like "cheating" to those who are new to the online business world; and so the reason I've written this article is to help you to understand the concept better.

The word repurposing is perhaps a bad choice. It can conjure up visions of spin, spam, or sophistry. However, if it's done properly, then it can be a valuable way for an online business person to create a lot of great material for customers. On the other hand, if it's done in order to make a little knowledge go a long way, it will only give the product creator a bad reputation in the long run.

So, how does this concept work.

I mentioned in the beginning of this article that some people prefer reading or listening. But, adapting your material for different audiences goes much farther than that. It does more than address different learning styles. It also enables you to present your expertise in chunks that you're audience can understand easily.

Let's look at a specific example so that you can see what I mean.

Suppose that you want to create a one hour training for your customers. As soon as I mentioned the length of time, you should have tweaked that this would be either audio or video. (Personally, I'm in favor of audio in most instances. It seems to me that video ought to be used when the information that's presented in the audio would be better understood with it.)

What does this mean for those who prefer to read? For that you need to calculate about how fast you talk. Probably the easiest way to do this is to grab your favorite book off the shelf, count the number of words on one page and mark out about five pages. Then switch on the stop watch on your smart phone and start reading.

If you have a lot to offer customers, and you should, then you can break up your training into segments. Begin with an overview, then add the parts in some kind of progression so that your customer has a more complete understanding of what you're teaching by the end.

You could have beginner, intermediate, and advanced levels.

Repurposing is about giving your customers as much as they need in a form that is the easiest for them to use.

How Gamification Can Turn Businesses Into Winners   Easy Ways to Find Content For Your Audio Products   5 Simple Steps To Creating A Digital Information Product Using A Resource Report   

Quit Searching "What Product To Sell Online"

If you live in a house or an apartment in the United States you probably have a bathroom. In that bathroom there's usually a sink with a mirror above it. We normally use that mirror to groom ourselves to make sure we look presentable before we head out for the day.

I want you to do something a little different with that mirror today though. Look in the mirror and ask the guy or girl looking back at you a question. Ask your handsome reflection what he or she would like to buy when searching on the Internet.

Some would say you are crazy talking to yourself, yes to be an online marketer you must be a little crazy, but that's exactly what successful marketers do when researching a product to sell. I know you'll hear those who tell you that "You Are Not Your Customer". Yes that's true, but you are a human being and you have wants, needs and desires just like everyone else. What you are searching for is what millions of others are searching for. The real question is how can your product be seen as different?

How many weight loss programs, get rich quick schemes, and self-styled gurus have you seen on the Internet? There are millions of people out there copying each other hoping to tap into the 100's of millions of people searching on the Internet hoping to get rich. Kind of deflates your balloon doesn't it?

The problem is that most of the stuff on the Internet is not original. I know, hard to believe. People are lazy. They want to plug their debit card into their laptop upload some money to the online marketing guru du jour and sit back and watch the cash roll in.

Who wants to put in the hard work of actually creating a product that others are looking for? It's a lot of work creating a product, let alone one that will actually sell. You've got to decide where a need is, figure out if the need can be filled with an info product, create your product with your own unique experiences, find people who want your product, put it in front of their faces in an appealing way, and deliver when they hit the "Buy Now" button.

It's so much easier to buy a "business in a box". Allowing someone else to do all the work for you is one way to go but what have you learned? Did you learn how to attract attention? Did you learn how to research what sells? Did you learn how to create something desirable? No. You learned how to pull your wallet out of your back pocket, that's good because if you go the "business in a box" route you'll be doing that a lot.

What product would you want to buy? If you can answer that you will be on your way to creating your information product. The next question you need to ask is. How can I make my product not only different but be perceived as different in the eyes of potential customers?

How Gamification Can Turn Businesses Into Winners   Easy Ways to Find Content For Your Audio Products   5 Simple Steps To Creating A Digital Information Product Using A Resource Report